Ceramica - Site Redesign
Figma
Brand Discovery
At Ceramica, we offer self-guided as well as instructor-led Ceramics classes and events. Our studio spaces allow for artists to paint their own sculptors, dishware, picture frames, and more. Our events and classes range from corporate team-building events to Girl’s Night Out ‘Brush and Sip’ nights. Whether it’s painting your own masterpiece or a gift for a loved one, we have a project for everyone.
We seek to unlock the artistic potential of our community, from the youngest painters who are just starting out to the most experienced sculptures. We believe art has the creative potential to bring families and friends together, and by offering local events and fundraising opportunities, we hope to bring this spirit to our community.
Target Audiences
Parents - 60%
Our primary goal for our website and brand is to reach parents looking for a fun, creative, and screen-free activity for their children. This audience’s interests include stopping by on a weekend to complete a fun project as a family as well as signing their kids up for an afterschool class, or even planning their child’s birthday party.
Adults - 30%
We seek to reach adults looking for a creative outlet for themselves. Art classes aren’t just for kids, and we want to showcase our classes as an alternative to other common date night spots, such as local restaurants and the movies.
Kids and Teens - 10%
While most of our website visitors are adults, we also want to appeal to older children and teens who may find us on their own. It is important we use kid-friendly imagery and language so children are excited to tell their parents they want to visit us or have their birthday party here.
Style Guide
Final Design Concepts
Mobile App Concept
This app is intended to serve as a companion for regular customers of Ceramica. While the website is geared towards both new and existing customers, the app is designed for repeat customers who attend classes and make purchases regularly. As such, the ˘my stuffˇ tab has 3 main features for recurring users:
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Viewing past purchases
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Viewing upcoming and past course registrations
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Viewing rewards points and status, as well as scanning membership card
The other pages in the app replicate the desktop experience of making purchases, registering for classes, and viewing web-content, in a mobile friendly version. Text content here is paired down to keep the most relevant information.
User flow is simple and linear, with overlays used for classes and shop items so that users can quickly browse details and return to their filter or shopping experience.
Re-worked Site Map
0.0 Home (A)
1.0 Our Programs
1.1 After School (B)
1.1.1 - 1.1.X Individual Class Page (D)
1.2 Summer Camps (B)
1.2.1 - 1.2.X Individual Camp Page (D)
1.3 Events for Kids (M)
1.3.1 - 1.3.X Individual Event (D)
1.4 Events for Adults M)
1.4.1 - 1.4.X Individual Event (D)
1.5 All Programs and Classes (M)
2.0 Reserve Our Space
2.1 For Kids
2.1.1 Birthday Parties (C)
2.1.2 Field Trips (C)
2.1.3 Scout Activities (C)
2.2 For Adults
2.2.1 Teambuilding Events (C)
2.2.2 Private Events (C)
2.2.4 Fundraising at Ceramica (G)
2.2.3 Senior and Assisted Living (G)
2.3 Book A Table (K)
3.0 Membership (E)
3.1 Become a Member (E)
3.2 Member Gallery (F)
3.3 Member Sign In (N)
3.3.1 Member Portal (O)
4.0 Shop (link to 4.5)
4.1 To-go kits (I)
4.1.1 How it Works (E)
4.1.2 - 4.1.X Individual Product Page (J)
4.2 Supplies (I)
4.2.1 - 4.2.X Individual Product Page (J)
4.3 Apparel (I)
4.3.1 - 4.3.X Individual Product Page (J)
4.4 Books (I)
4.4.1 - 4.4.X Individual Product Page (J)
4.5 All Products (I)
4.5.1 - 4.5.X Individual Product Page (J)
5.0 About Us (link to 5.1)
5.1 How Our Studio Works (E)
5.2 Online Resources (P)
5.2.1 - 5.2.X Individual Resource (Q)
5.2 Locations (E)
5.3 Policies (E)
6.0 Book a Table (K)
Miscellaneous
– Privacy Policy (R)
Page Templates
A. Home Page
B. Class type Page
C. Party Reservation Page
D. Individual Class/Event Page
E. Info Text Page
F. Gallery Page
G. Call for Details Page
H. E-commerce Home
I. List of Products
J. Individual Product Page
K. Table Reservation Form
L. Gallery Page
M. All Programs Filterable Search
N. Sign In
O. Member Portal
P. Resource Gallery
Q. Individual Resource
R. Privacy Policy